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Becca Brown and Allen Clary

鈥楽hark Tank鈥 entrepreneur speaks at USF St. Petersburg about startup journey

Becca Brown, CEO of the Tampa Bay Innovation Center and co-founder of Solemates, shared that authenticity is always going to rule supreme when building a business.

November 13, 2025Business News, Entrepreneurship, Events

Jared Knisley

Alumni spotlight: Jared Knisley puts DBA research into practice with merger acquisition

Knisley entered the DBA program struggling to understand how to scale his small company, Fizen Technology. His research helped him find those answers.

November 13, 2025Spotlights

Doug Meyn discusses the Bellini Center's certification program at Educause 2025

Bellini Center shares keys to classroom learning and employability at national conference

At Educause 2025, the Bellini Center鈥檚 model was recognized as a featured poster presentation for bridging academic learning with career development.

November 10, 2025Business News

scholarship luncheon

USF awards record-breaking $1.5 million in scholarships to business students

The college celebrated the milestone at its annual Scholarship Luncheon, bringing together donors and scholarship recipients in a superhero-themed event featuring a bespectacled Rocky D. Bull playing his best Clark Kent amid an 8-foot-tall Tampa skyline cityscape.

November 7, 2025Business News, Events, Honors and Awards

coin stacks with plants sprouting on top

USF and Grow Financial partner to create new clinic to empower financial literacy

Through this partnership, Grow Financial plans to commit up to $1.8 million to the clinic over the next four years, and its team members will actively participate in the clinic鈥檚 activities.

November 5, 2025Business News

muma ai day

Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business

Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.

November 4, 2025Business News, Events

Researchers found that training everyone after a phishing simulation 鈥 not just those who clicked 鈥 helped participants stay alert and resist scams for months.

November 3, 2025Research and Innovation

This groundbreaking study dives into the psychological and behavioral ramifications of on-the-spot phishing training, ultimately advocating for a broader, more inclusive approach.

November 3, 2025Research and Innovation

The study's findings could help companies strengthen their cybersecurity defenses as phishing scams grow more sophisticated and increasingly use artificial intelligence.

November 3, 2025Research and Innovation

employee dodging fish hooks

Falling for 鈥渇ake鈥 phishing: USF study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

Dipayan Biswas, the Frank Harvey endowed professor of marketing, discusses the everchanging landscape of AI advancements and how they have led to significant changes in the way we live.

October 29, 2025Research and Innovation

faculty meeting about research

Corridor partnership expands undergraduate research and advances experiential learning at USF - USFRI

The Integrated Analytics Research Experience for Undergraduates program expands undergraduate research in the college by providing students with hands-on experience in data-driven projects across business disciplines.

October 29, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.