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AI tools are helping make online shopping easier because they know people's purchasing habits and histories well, according to USF marketing professor Dipayan Biswas.

November 28, 2025Business News

Too many channels, not enough clarity: Why workplace communication is failing and what companies are doing to rebuild trust and connection.

November 26, 2025Business News

The ºÚÁÏÉç’s Muma College of Business is expanding its real estate offerings with new graduate concentrations and a proposed Master of Science in Real Estate that could start in fall 2027.

November 25, 2025Business News

Travelers are using vacation itineraries generated by artificial intelligence chatbots.

November 25, 2025Business News

The U.S. health care system is a major target for fraud. AI can both worsen fraud through sophisticated scams and help combat it by detecting suspicious patterns.

November 25, 2025Business News

Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

Lei Wedge, an associate professor in the Kate Tiedemann School of Business and Finance, shares her real estate insights with the Orlando Sentinel.

November 19, 2025Business News, Research and Innovation

Seden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.

November 17, 2025Research and Innovation

USF students were treated to a special pasta making demonstration during the International Food and Culture class. The experience blended cultural learning, practical skills and real-world career insights.

November 17, 2025Business News

2026 Nault Center Rankings

Princeton Review ranks USF among top schools for entrepreneurship in 2026

The Princeton Review has released its 2026 rankings of top schools for entrepreneurship studies, with USF’s undergraduate entrepreneurship program making one of the largest jumps on this year’s list.

November 17, 2025Business News, Entrepreneurship

An international study led by the ºÚÁÏÉç's Dipayan Biswas found that drinking coffee before shopping may lead to higher spending.

November 13, 2025Research and Innovation

Becca Brown and Allen Clary

‘Shark Tank’ entrepreneur speaks at USF St. Petersburg about startup journey

Becca Brown, CEO of the Tampa Bay Innovation Center and co-founder of Solemates, shared that authenticity is always going to rule supreme when building a business.

November 13, 2025Business News, Entrepreneurship, Events

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.