Graduate ºÚÁÏÉç
Sandra C. Roa
Contact Information
Biography
Sandra C. Roa (M.A., Craig Newmark Graduate School of Journalism – CUNY) is scholar-practitioner of digital media and performance. Her research sits at the intersection of performance studies, critical media studies, and Latinx studies, examining how digital storytelling, visual culture, and emerging technologies shape identity, belonging, and cultural citizenship for historically marginalized communities. Drawing on arts-based and autoethnographic methods, her work explores how people use media to contest dominant narratives and craft counter-stories of self and community.
Before and during her doctoral studies, Sandra built a career as a multimedia storyteller and strategic communications professional, including roles as a Video Journalist at The New York Times, Multimedia News Manager at the ºÚÁÏÉç, and Assistant Director of Communications for the Florida College Access Network. Her documentary and multimedia work has been recognized with a Picture of the Year International Award of Excellence and featured by WNYC New York Public Radio and the Queens Museum of Art.
Sandra’s teaching spans public speaking, digital media production, visual literacy, and photography at the ºÚÁÏÉç, the University of Tampa, and the International Center of Photography. Grounded in feminist, performance-based, and critical communication pedagogies, her courses help students develop multimodal communication skills while critically engaging media cultures and questions of power, representation, and belonging.
Research Areas
Performance studies; digital storytelling; visual communication; critical/cultural studies; Latinx media studies; autoethnography and arts-based research; strategic communication and media advocacy
Advisor
Dr. Aubrey A. Huber